Design and mockup
We translate brand identity into light-native compositions: readable letterforms, credible night-time presence, and files that manufacturing can execute without guesswork.
The design phase starts with context—facade photography, interior sight lines, competing illumination nearby, and the emotional tone the client wants at dusk. We study logo geometry and stroke weights, then propose how those shapes survive enlargement, bending radius limits, and the physical depth of a channel or neon tube path. Where a literal logo trace would produce weak strokes or impossible bends, we show controlled simplifications backed by side-by-side comparisons so stakeholders choose consciously rather than discovering issues on the shop floor.
Mockups are built at realistic scale on calibrated backgrounds. Day and night variants help teams agree on contrast, halo, and ambient spill. For retail and hospitality, we often layer in pedestrian viewing distance notes so decision-makers understand legibility, not only beauty in a static PDF. Color is specified in reproducible terms tied to production materials—LED bin strategy, coated glass, powder coat references—rather than screen-only hex values that drift when fabricated.
Technical layout is the bridge between art and build. We produce dimensioned plans showing stud locations, raceway assumptions, power entry points, and joint lines between sections that must ship in pieces. Circuit segmentation is indicated where long runs require parallel feeds or where future service replacement should not require removing an entire word. This documentation travels with the project into manufacturing and installation, reducing telephone-tag during critical weeks.
Design-only engagements are structured with explicit deliverable lists: vector source organized by layer convention, raster previews for marketing use where licensed, and a written assumptions page covering viewing angles, maximum brightness intent, and maintenance class. If you will fabricate elsewhere, we export in the formats your vendor requests and participate in a single technical Q&A pass to close ambiguities before steel is ordered.
Typical deliverables
- Concept boards, material swatch direction, and lighting mood references
- Scaled mockups for key approvals with revision rounds defined upfront
- Production layout PDF/DXF and naming convention for parts and circuits
- Optional 3D visualization for complex overlaps or interior feature walls
Collaboration rhythm
We schedule review checkpoints aligned to your procurement calendar. Feedback is consolidated into a single change log per round so versions do not fork silently between email threads. When multiple stakeholders must sign off—brand, legal, facilities—we supply comparison sheets that isolate what changed between revisions, which accelerates final approval without re-litigating settled decisions.
Pricing orientation
Design packages are quoted by scope: single-location hero mark versus multi-site template systems, number of revision rounds, and whether on-site measurement is included. Rush creative timelines are available when shop capacity allows; we flag dependencies such as access to high-resolution brand assets or facade surveys that could otherwise stall the schedule.
Order service